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Save Money and Time With Search Engine Optimization Software

I spent a great deal of my time working on search engine optimization (SEO) for my various websites and blogs.  Basically, an Internet business has only two choices when it comes to improving SEO.  One of those is to handle your optimization efforts in-house, while the other is to hire a consulting firm to assist you in the project.  Such consulting companies cause me some concern for serveral reasons.  Many of the consultants are not well informed about legitimate research about how the search engine algorithms determine rankings.  They rely on rumors without the empirical data to confirm these often incorrect assumptions.  Some of the simply disguise themselves as experts, and then go out and purchase links from link farms.  These ill-purchased links occasionally allow your site to show short term gains, but those advances disappear about the time your check to the consultants clears the bank.  My third concern about these companies is that they are usually very expensive for the limited value that you actually might achieve.

You should already know what my recommended solution is from reading between the lines of my first paragraph:  Take the time to educate your company team unless you want to hire the few very expensive geniuses in the field, such as Leslie Rhode, Brad Fallon or Dan Thies–if you can get them to work for you at any price.

But to take the do it yourself approach, you will need to take the time to educate your in-house staff on the fundamentals of search engines and optimization for them, and you must also be willing to spend some money for well designed software to assist in the gathering and analysis of the immense amount of data that will be required.  I have a comparison of the important SEO solutions that is available at one of my sites.

I have long been a long term supporter of SEO Elite (see sales page).  This Callen designed program has been a leader in SEO software for years.  Until now, I have always endorsed it without any reservations.  However, I know that the company plans to release a new version of SEO Elite in the near future, so I hesitate giving it my full endorsement right now, unless you can find out if those of us who own the original will be able to upgrade SEO Elite 2.0 at a reduced rate or unless you decide to by another Callen miracle solution, Keyword Elite, because you can buy both at the same time for a substantial discount.  The combined price is a steal!

The only other comparable SEO software package is guru Leslie Rohde’s Optilink (you’ll land on the sales page).  Rohde is the genius who makes all the rest of us seem like nothing more than silly pretenders to the SEO throne.  Rohde taught me much of what I know about search engine optimization.  Pardon the lack of modesty…I know an immense amount about SEO.

If your business can afford the expense, I urge you to buy both software options–and use them both (along with Keyword Elite).  But if you are in a financial pinch and want to begin with just one of the two, for the time being I am going to deviate from my usual recommendation and endorse Optilink.

Both SEO Elite and Optilink are comparably priced at just under $200 each, which is a bargain.  If your cash flow problem is temporarily significant, Rohde’s company offers a much less sophisticated program called Optispider that is only around half the price of the better Optilink.  Furthermore, if you are shopping in the bargain basement, another software tool you could consider is Mark Ling’s Traffic Travis in the same price range as Optispider, that is about $100.  If you follow the link in the first paragraph of this article, you can get to my comparison of all of these alternatives, and there are direct links there to each of the software products.

I am a frequent user of both SEO Elite and Optilink, and I believe that they compliment each other marvelously.  They allow me to save hours upon hours of gather the data, and they make valuable contributions in assisting me in making sense of all the data they collect for me.

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